Is your business working the way you want it to?
Strategic consulting and founder coaching for building a viable business, solving difficult business problems, and deciding what comes next.
Good business decisions aren't always obvious.
You might be:
Starting a business but unsure whether your model is viable.
Generating revenue without a clear plan for sustainable growth.
Struggling with pricing, positioning, or marketing that isn't working.
Facing a major decision about hiring, expanding, or restructuring.
Running a successful business but questioning what you want next.
You don't need more opinions. You need a clearer understanding of your options and a practical way forward.
The Approach
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1. Understand the problem.
What's actually driving the decision? Separate business facts from assumptions, urgency, and outside pressure.
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2. Examine the business reality.
Look at the numbers, market, opportunities, risks, and resources. What is financially and operationally realistic?
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3. Build a practical way forward.
Not just a business that works on paper. A business that fits your finances, capacity, relationships, life, and definition of enough.
Ways to work together
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Strategic Consulting
When the business needs clarity.
Whether you're starting, growing, or rethinking your business, get expert help with your business model, financial planning, positioning, marketing strategy, and next steps.
Clear analysis. Practical recommendations. Concrete deliverables.
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Founder Decision Coaching
When your business is working but you know something needs to change.
Work through important decisions about growth, delegation, workload, money, or your next chapter with an experienced strategic thinking partner.
Focused coaching for the decision in front of you. Longer-term support when the situation calls for it.
This Is For You if:
You have a business idea but need help turning it into a viable plan.
Your business is generating revenue, but the model, pricing, or marketing needs work.
You have too many ideas or opportunities and need clearer priorities.
You're considering a significant hire, expansion, pivot, or restructuring.
Your business is successful, but the workload or direction no longer fits.
You're facing a decision where getting it wrong could cost substantial time, money, or opportunity.
Who I Am
I'm Sue Shekut, founder of Shekut Strategies.
I've spent 26 years building and running businesses, teaching business planning, and working at the intersection of strategy, finance, human behavior, and decision-making.
I can help you evaluate the numbers, build the plan, and make difficult business decisions. I also understand that the financially "correct" answer isn't always the right answer for the person who has to live with it.
That's the perspective I bring to every consulting and coaching engagement.
Not ready for consulting or coaching?
Start with a workshop.
Practical, live virtual classes that help you understand your business finances, recognize patterns that influence your decisions, and put what you learn to work.
Your Founder Money Story
Free | 60 minutes
Explore how your experiences with money influence your business decisions. Learn to distinguish financial facts from fear, shame, and assumptions.
Financial Clarity for Founders
Four 60-minute sessions | $397
Founding rate: $297 through December 2026
Learn essential financial concepts and apply them to your own business. Examine cash flow, work with your numbers, identify your personal "enough" number, and make more informed financial decisions.
Not Sure Where to Start?
Whether you're trying to clarify your business model or work through an important decision, we can start with a conversation.
Book a complimentary 20-minute Fit Call. We'll discuss what you're facing, determine whether consulting or coaching is the better fit, and explore the next step.